The Web offers the opportunity to quickly boost your bottom line. You simply just can't afford not to be improving your website content and design, and learning about your visitors preferences. If you don nothing else this year, make sure to check out these powerful Google tools that can help you improve your website and attract more visitors.
1. Google Webmaster Tools
These tools help you see how your site is performing in Google search results, troubleshoot potential problems and build a search engine friendly site. You will learn how Google views your site (how it gets crawled and indexed) and get a full diagnosis of existing problems with your website. A powerful feature of Webmaster is that it lets you download data reports regarding links, traffic and keywords that drive traffic to your website. You can see exactly how users arrive to your site and have the ability to tell Google which pages are the most important to you, how often they change and how you would like the URLs Google indexes to appear. Check Google Webmaster Tools >>.
2. Google Website Optimizer
The Website Optimizer allows you to test different versions of your website content and layout to determine what will best attract users and lead them to convert on your site. Website Optimizer is a free web application (no costs involved in purchasing software or licenses), offers A/B Split & Multivariable Testing, which is what most marketing consulting firms use to identify the winning content combination that drive conversions, and offers a graphic reporting interface that makes results easy to understand. In fact, it even recommends next steps for improvement. To check out Google Website Optimizer, visit http://www.google.com/websiteoptimizer.
3. Google Analytics
Google Analytics generates detailed statistics about your website visitors. According to Wikipedia, Analytics is the preferred website statistics service used by over 10,000 of the most popular websites. You can track visitors from all search engines, email marketing (e-newsletters) and even from within links on PDF documents. Understanding how people interact with your website can help you improve your site content and design and turn more visitors to your site.
Below are a couple of tutorials to help you get started using Google Analytics.
4. Google Keyword Tool
Although Google does bot use the keyword meta tag for their main search result, they look at keywords on your website copy. In general, search engines use keywords to decide which web pages to deliver in the results pages. Use them in your website copy and you can rank higher on Google, Yahoo, MSN or any other search engine. If you ignore keywords, your pages will rarely be found.
Watch a Google video tutorial on how to select relevant keywords for your website.
5. Google Alerts
Google Alerts allows you to monitor your brand on the web. You can easily check web-based conversations that are occurring either directly about your organization or about topics related to your mission. Why should you care? Alert gives you the chance to respond and follow up quickly to any relevant mentions. Set up Google Alerts to track your organization name, key staff and relevant industry terms.
You can make use of these 5 Google tools to optimize your website, attract more visitors and increase online clicks. After all, Google Apps and tools are top of the line and free.
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