Sometimes outsourcing your business needs is the best way to cutting costs. That also frees you up for more (or less) important tasks. And the question is - who is more preferable to hire, a freelance individual (or a small firm) or a large company?
I see the main reasons for hiring a freelancer as:
The Cost
Most freelancers works from home, he has no overhead costs like office rent and additional bills (in case of you hiring an agency, the rates include the cost of employing staff who do other things that may not be relevant to your project).
Direct Communication and Speed
Dealing directly with a freelancer shortens the project duration, because he is the very person who is working for you. As the communication between you both is clear and easy, you will be able to get your job faster (being a freelance professional myself, I work irregular hours to compete, often more than 8 hours a day and 5 days a week) and according to all your amendments.
Flexibility
One person turns around more quickly than a team of project managers, designers, developers. etc. Especially when it comes to design changes.
Reliability
Usually freelancers are highly specialized and they pick projects themselves. And when you need future projects, you will be sure that they know your project from the very beginning till the end.
Passion
Seeing the whole project gives a freelance designer more passion than a design company could have, especially if the company is quite large and there are a lot of people dealing only with small parts of the entire work. Working with an individual, your chances to get more a creative and personal result is higher.
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